Please enjoy this guest post by Justin Ordoñez, author of the YA novel (for 18+ readers), Sykosa. Then read on to learn how you can win huge prizes as part of this blog tour, including $550 in Amazon gift cards, a Kindle Fire, and 5 autographed copies of the book.
Marketing, Or how I Proved the Existence of Hell.
I discovered mine on January 11, 2012--Marketing. Marketing’s an entirely deceptive term. When a thing is so multi-dimensional and other-worldly abstract, we expect it come coupled with tongue-tying terminology. I mean, who would touch marketing if it was done by someone called a, “Surpurgodunintrihumanthofeelemo-ologist?” (Stands for: “Surveyor, purveyor, and Godlike understander of all intricate human thoughts, feelings, and emotions.”) No one. And that’s just the beginning! As it’s really only one aspect of marketing. You not only need to communicate with the potential book buyer, but with the many marketing channels available, i.e. book bloggers, book reviewers, book recommendation sites, book social networking sites, and many, many more. Essentially, in order to succeed at marketing, when you’re not busy being a social butterfly, expanding your pool of contacts and showing a legitimate interest in people’s lives, you need to be a socially reclusive, type-A, mega-jerk who produces the stuff that gets sent to all the people who are now your contacts. As this is seriously an enormously enormous undertaking, I did what I’d advise any author do. Write Novel Publicity and get some help. Now, I know what you’re thinking: Problem solved, right? How could it be that marketing is such a huge undertaking you cannot count on Novel Publicity alone? Unfortunately, while Novel Publicity is your access to the market, you are still your own personal generator of content. Guest blog posts, interviews, all manner of interactions still come from you, and they’re a perspective reader’s introduction to your writing, your style, your passion, and ultimately if they’re interested in your work. These are elements I’m fine with. Or… These are elements I thought I was fine with. After all, it can’t be that hard, can it? Blog-post-smog-post. Promotional-images-smosional-images. You’re a brilliant author who wrote an entire novel, what can this world throw at you that you can’t beat back with your bare fists? Well, a lot, and way more than you think, too. Do you know how to use Calibre? HTML? Gimp? Neither did I, but thanks to our good friend YouTube, I was able to spend a what-would-be-hilarious-if-it-weren’t-so-depressingly-true amount of time learning them. And it was going fine—sure, I was underslept, over-sugar’d, and had begun to scratch myself so frequently I was breaking skin in more than one or two places, but aside from all that, I was a marketing genius! I was…lying to myself. I was scratching my head frequently, and I was encountering a new, unforeseen challenge at every corner. (Novel Publicity would gladly have helped me, but I wanted their time to be used for, you know, generating publicity, not a grade school-style education seminar for me). Then, it finally happened, I realized what I had needed to realize since the beginning. Children are evil. No, seriously, they are. Stay with me on this one. It happened while I was working on the image below.
So I add an addendum to my original statement: Children are evil, and so is marketing. And by that I mean: Marketing is responsible for all evil on the planet Earth. I’m serious. It’s hard at its every level. There’s no way to just be “good” at marketing, and nothing will diminish the fact that literal blood, sweat, and tears will be lost to its cause, which ultimately ends up at what we call the “marketplace,” or as I’ve recently been referring to it, “The Death-Vacuum that Took the Giant Black Hole at the Center of the Milky Way and Said, ‘Wow, You Look Like a Tasty Candy Bar.’” I hate to use sports analogies since not everyone likes sports, but the only thing more infuriating than marketing may be consistently hitting a baseball. In baseball, if you hit 30% of the time, you’re a legend. In marketing, I’m gonna say if you hit 5% of the time, you’re a legend. Sykosa, my new YA novel for which all this marketing is being done, is a work of love, but more than a work of love, it’s a good book. I went to fantastic lengths to ensure this. Like any good character should be, Sykosa is indescribable, but because we have marketing in this evil world, I’m going to do it anyway. Sykosa’s a sixteen-year-old girl who’s struggling to reclaim her identify after an act of violence shatters her life and the lives of her friends. She’s also kind of a riddle, but that’s alright, because you’ll know—in your gut—this is exactly the decision she would make, even if you can’t articulate why. She likes a boy she probably shouldn’t, except you’re not going to think, “Why is she dating this guy?” because you’ll know—in your gut—this is exactly the guy she would date, even if you can’t articulate why. She’s bright and could do a lot with her life, but she’s letting it slip past her, and you’re not gonna get upset with her, you’re gonna empathize, because you’ll know—in your… Egh, I could go on and on. Sykosa is special, I’m telling you she is, and I’m working this marketing game—which fits me like the worst fitting glove imaginable—to get her an opportunity. I don’t say that to illicit sympathy. This is marketing, after all. As I’ve learned, if I wanted sympathy, I woulda joined the military. Comparatively, they treat you nice there. (I jest). Still, perhaps you can imagine… What’s it like to watch this child’s mouse clicking about the screen, thinking seven things at once, and me in my chair, unable to eat my entire plate of French fries cause my metabolism won’t allow it, confused cause, as an adult, you need things presented to you sequentially, and logically, and, like, yes, you need people to take at least one breath between sentences! I mean—seriously, when do children breathe? Does it ever happen? Is this one of those things you don’t have to do until you’re grown up? (Count to ten, Justin. Count to ten… He’s just a child. Nothing more). Anyhow, Sykosa came out this week, and now she’s finishing her Whirlwind tour. I’m writing this all before it’s happened and I think, I hope, I’ve survived it and things are looking good for the future. For now, all I can say, in my most evening news-ish marketing voice, “Please visit Sykosa.com for lots of Sykosa related stuff, like character profiles, sketches, funny diagrams, a video question and answer blog, and a forty page excerpt.” But, I wonder if it that message can be heard, if amongst this open array of electrical impulses large enough to capture the entire human imagination, and small enough molecularly to be stuffed into box so tiny we lack the technology to even build it, is there room for Sykosa? Can she break through the mist? Do you hear her? She’s trying to say, “What’s up!”
As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Sykosa eBook edition is just 99 cents this week. What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes. The prizes include $550 in Amazon gift cards, a Kindle Fire, and 5 autographed copies of the book. All the info you need to win one of these amazing prizes is RIGHT HERE. Remember, winning is as easy as clicking a button or leaving a blog comment--easy to enter; easy to win! To win the prizes:
- Purchase your copy of Sykosa for just 99 cents
- Fill-out the simple form on Novel Publicity
- Visit today’s featured social media event
- BONUS: Leave a comment on this post*