15 July, 2017

#SpecialFeature :: Five tips to a spectacular book pitch by Shweta Taneja


*** Special Feature - July 2017 ***



About the Book:
Tantrik detective Anantya Tantrist is back, smart-ass comments, dark mantras and all.

In Banaras, Bhairava, a black tantrik, sets out to win control of life through mass murder, aided by an army of pretas. In Delhi, a tribal supernatural melts to death in a five-star hotel on the same night that an ancient demonologist is murdered. All this while, the government and the Central Association of Tantriks choose to look the other way and gods, demi-gods, immortals and rakshasas all join Bhairava’s army.

All that stands between the murdering bosses and the hapless masses is unofficial detective Anantya Tantrist, armed with a boneblade, a tote of mandalas and a cocky attitude. Just as she begins to see a pattern between a goddess who is selling art, a miracle-producing minister, an undead mob attacking a rock concert and her immortal friend throwing a tantrum, Anantya faces her most personal hell: her ex-boyfriend Neel has come back from the dead and is trying to kill her. He’s not the only one, of course. A powerful rakshasi wants her head, a pair of demi-gods wants her blood and the trolls are trying to squash her to pulp.

She cannot even sleep off the exhaustion, because each time she drops off, Bhairava invades her mind, trying to consume it. Join Anantya as she faces her most formidable enemy yet in the ultimate battle for her mind and her city.

Book Links:
Goodreads I Amazon


Five tips to a spectacular book pitch

First of all, congratulations of writing down your dream work! That’s a huge achievement. Now you’ve to do something that might be much more difficult. You have to summarise your book, which can be anywhere between 50,000 to more than a lakh of words, into a little, nightmarish thing called a ‘pitch’. A cover letter or email which you will send across to editors across the country. That one pager which will make all the difference on whether the editor will even pick up the first chapter of your manuscript.

Focus it well

We authors might be great at long form but when it comes to creating the right pitch, many of us fail miserably. In this scenario, the concept of an elevator pitch is quite helpful. If you meet a stranger in an elevator (the speedy ones), what will you say your book is about? You have five seconds. Do this exercise again and again till you cut all the vague meat off your book and know EXACTLY what to say about your book. Then write the email you’re going to send a publisher.

Be brief and precise

Any good publishing house gets a whopping number of book pitches a day. They call it the slush pile, because a lot of them are badly written emails, unclear and confused. Editors don’t have time to wade through each of them. They go by instinct and a well-written, focused email will always turn them on. It helps to know what each editor is looking for. So instead of a generic email to all, try and send a personalized one to up your chance. 

Edit it well

There’s a reason why editors are called ‘editors’. They are worshippers of grammar and spelling and the rules of language. They crave for great books, but one thing that completely alienates them is a badly written cover note. So once you’ve prepared your pitch, read it, edit it. Keep it there for a day or two, look at it with fresh eyes and edit it again. Make sure there are no spelling mistakes, grammar mistakes or badly structured sentences.

Be professional

You might be emotional about your book, but most editors will look at it with the possibility of its salability. Any kind of emotion, overconfidence, pleading, moral stance completely turns off most editors. Editors represent a business which wants to make money off the books they publish. So it’s best to be professional about it. Make a level headed, clear pitch, put in exactly which genres the book belongs to, who is the target audience (no, the whole wide world is not going to read your book) and how it can be sold and marketed. Your pitch should be creative but also focused and professional.

Do take advice

Know of an industry professional? Ask for help. Discuss the pitch with your initial readers, see what they say about your book. You’re just going to get a few seconds of attention from every publisher that you’re going to send your book to. So make sure the pitch is the best you can prepare. Spend some time over it now so that the chances of your book being accepted increases.


Here’s wishing you success!

Originally posted on Shweta Writes

About the Author:
I am a fantasy author, graphic novelist and journalist based in India. My weakness is to create, retell and listen to stories full of magic, fantasy and non-human thingummies. That and tea of course.

I’ve written seven books and two hundred articles in a career spanning fourteen years and I continue to write. I’m a Charles Wallace India Fellow (2016) and was shortlisted for Best Writer Award in ComicCon India for The Skull Rosary (2013).

My books include the bestselling series Anantya Tantrist mysteries (HarperCollins), Ghost Hunters of Kurseong (Hachette), and Krishna Defender of Dharma (Campfire). The latter is included in the CBSE Must-read list for schools, is sold internationally and has been reprinted many times. The latest How to Steal a Ghost @ Manipal (Juggernaut Books) is in the bestselling category online. Check out my Wikipedia for more on me.

Connect with the Author:
Website I Facebook I Twitter I Tumblr I Instagram


Giveaway:
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1 comment:

  1. I look forward to reading the book.:) Great title.

    ReplyDelete

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