19 November, 2016

#GuestPost :: Characteristics of a best-selling book by Paresh P. Ajmera

      
  Life of Social Animals by Paresh P. Ajmera

         Human identity that you flaunt, refresh and update daily is bared in a liberating manner and the garb of religious beliefs/non-beliefs is made to fit such an identity in the most convenient manner. God, the Supreme Creator, and Devil, the Ultimate Destroyer, are both appeased for a better and smoother life. While religion takes refuge in certain mythological and extremely ancient events to explain human identity and morality, you should look around at contemporary societies in order to make your human identity enjoyable in the most moral, healthy and contemporary manner. In fact, you can be god-daring and maintain good relationships with gods and peoples of all religions for your own benefits. You can consequently feel your mundane identity completely evolved in order to enjoy it under any circumstances and amongst people of any society. Also, blind belief in a single religion can only bring in hypocritical concepts, dogmatic rigidity of thinking and unnecessary “god-fearingness” in day-to-day life. 

          Thus, with your beliefs/non-beliefs in religions, in God and Devil being extremely beneficial human attitudes and not mere creators of social obligations and  fearful mindsets, “the non-fictional plot of human drama of realizing and enjoying your true mundane identity” gets a good start. It then thickens along the way because of such a start. With a convenient and hence a liberated identity in a self-customized garb, daily common and mundane matters of your own life like 

(1) earning money by apt social role-playing and by enjoying the race for materialism
(2)  feeling happy with your materialistic lifestyle by locating your true societal position
(3)  understanding and handling your feelings and emotions created due to societal life
(4) being proud of your own sexuality (sex can be as raw and selfish as socially possible)
(5)  finding your family life the most attractive in the form of the smallest and the most manageable social unit 
(6)  realizing your total mental potential despite societal pressures and competitions can become enjoyable in any societal situation. 

        Once different kinds of attitudes of a typical human identity in different types of societal formations  (be it religious gatherings, professional meetings, social gatherings, family unit, etc.) are respected and understood, the celebration of continuous evolution of your own identity becomes extremely easy at every step as per your own  “convenience of conscience” and psychological power. 

      At the end, summative and thought-provoking observations update human identity that exists today and leaves a strong impression of a bold, psychologically strong, morally powerful and down-to-earth human identity which has survived after all these years of continuous evolution right from barbaric cultures to today’s cultures. After getting exposed to such a civilized progress of human identity with all its dramatic ups and downs, you can get a fairly good idea of how much human identity has evolved and the enormity of scope for further evolution.

      Such a boost to your self-awareness  prevents the need for unnecessarily feeling guilty and rigid about certain age-old and orthodox cultural traditions. With such a social life, you do not have to wander aimlessly in search of your identity nor be rigid about sticking to just one aspect of your life. You can easily “flirt with” various societal formations like a colourful butterfly “flirting with” various flowers. Once you read this book, you can easily understand, give importance to, retain and remain proud of your “social-animal identity” at all times whether amongst your own society or outside, whether in heaven or in hell. Such an identity leaves no room for hypocrisy and leaves all the room for honesty. 

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Characteristics of a best-selling book

** When a book becomes a product of mass appeal, a market is born and when a product of mass appeal is consumed like another favorite book, a best-seller is born. 

If you have observed carefully,  all the best sellers in all the human  languages and all the genres tend to have one or more of the following characteristics:

(1)       Taking for granted that human beings are still “social animals” after years and years of evolution,  a best-seller panders  to readers’  instincts in a much better manner than other books and platforms like movies, dramas, magazines, social media, etc. 
(2)       A best-seller is generally cathartic and/or confessional in the best possible manner.
(3)       A best-seller is not  just  commercial in nature but easily develops  an emotional bond with the reader.
(4)       A best-seller has the ability to go into realms of  timelessness like 
(i)        An edutainment book  or
(ii)       A classic book or 
(iii)      A book with ever-green core-concept and subject matter or 
(iv)      A book with a concept not having any expiry date.”.
(v)       A book about human attitudes from time immemorial till date. 
(5)       Wit, humour and human fear dealt with correctly are essential parts of a best-selling book.
(6)       A best-seller greatly succeeds in connecting us with contemporary societal happenings.  
(7)       A best-seller has a holistic coverage ranging from issues (serious and comic) starting with one’s  birth to growing up to education to marriage to old age to death. 
(8)       A best-seller easily depicts acute human drama which one can identify very easily.
(9)       A best-seller is generally evolutionary in nature and expects humanity to take an active part in the civilized race for evolutionary aspects of the particular geography (in can also be the entire globe or other fictional globes with human like characters) it is set in. 
(10)      A best-seller is nakedly transparent about human attitudes that reach their peaks in search of ways of catering to their acute survival instincts.

•          Only when writers, readers and the publishing world take over the minds of entire humanity, human beings will be driven by a sense of purposefulness in everything and not just by their instincts. 


      Born and brought up in Chennai, India, with education in Chemical Engineering from Anna University, Chennai, and Software Development from NIIT, Chennai, Paresh P Ajmera is a self-employed computer software developer at Chennai, India.  He is good at understanding and explaining different human perceptions as a system in an extremely logical and practical manner. Paresh is a complete family man with a son and a daughter.

       The author has written this book with a lot of awareness of any modern materialistic society and the weaknesses of religious leaders to explain the same completely and practically. With attendance in places of worship being mostly social obligations, with the strict dictates of any success-driven materialistic society of today and with psyches of today’s readers shaped by “god-daring” books,  religious books offering practical and mundane solutions, popular philosophy, general psychology and self-help books of contemporary world, the author is visible in this book as a crusader for enjoyment of human identity in a selfish yet moral manner. Also, things which disturb or affect individual or mass psychology of humanity in any manner or constrain their philosophical viewpoints have always been and will remain his source of inspiration in his career. 

     Paresh Ajmera’s abilities to write this book are primarily because of his being brought up in India  (the East) and his exposure to the Western world through movies, literature and news. In India, every move of our lives is measured by traditions (religious or social or legal or whatever) which according to Paresh is quite dictatorial and less liberating. And in the West, every move of life is measured by one’s success and uniqueness (be it psychological, philosophical, cultural, materialistic or just novel). The only weakness in any success-driven and materialistic society is that people do things beyond their psychological,  physical and moralizing powers, thanks to their never-ending race for success and materialism. Thus this book acts as a bridge connecting and compromisingly merging the thoughts of the West and the East. And since his own roots are in Jain religion, his non-parochial, secular and humane approach to the concept is highly visible in this book.

        He has been greatly influenced by the richness of English language and its impact on human thought processes and societal happenings. He has feelings and thoughts like any common but modern man, woman or teen interested in societal and materialistic living infused by spiritual leanings. Paresh likes to share such thoughts and feelings with every human being. He has never aimed to be any authoritative figure. The best way to describe him is a “Watch-man” of humanity (an observer and a reporter of contemporary personal thoughts and cultures of human beings inspiring them to be as evolutionary as possible and self-protectors and celebrators of their own individual identities).




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