30 September, 2015

#BookReview :: Ready.. Steady.. Exit by P.C. Balasubramanian

Gautam completed Chartered Accountancy after several attempts and to his luck, landed up with Anand a close friend and brilliant CA, to launch an Accounting Services company named FAB. He finds love in the same profession, without much ado. Can life really be all that simple and straightforward? Can mere accountants build a valuable, visible, scalable and glamorous enterprise that could also grab business from across borders? That's when Vimal comes in with a delectable package, an impressive consulting profile and his smart and very beautiful sister Ruchi, who agrees to support these starry-eyed entrepreneurs with her marketing acumen. FAB grows but relationship depletes. Some pull the strings, while others become puppets. Should they continue with the current arrangement or exit completely? Ready.. Steady.. Exit is a humorous, dramatic, romantic, enlightening and entertaining read. This story and narrative will inspire every reader, even more so if you are an entrepreneur or a Chartered Accountant or someone associated with financial services. 

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The story involves two Chartered Accountant friends who have recently earned their degrees. Their plan is to start a CA firm. As Gautam and Anand set up and start to flourish, they are pretty happy with the way things were going. Then they come across Vimal and Ruchi who seemed like talented personalities and thus to lure them to the company, they offer the new duo a stake at the company.  Things should take off for the better, right? Or will they take a turn for worse? Who can be trusted? 

The book was almost everything I expected it to be. The plot offers a fresh avenue to the story. It is certainly not your average churn-of-the-mill love story. Instead it brings forward today’s middle class youth and the problems (and solutions) of new blood entrepreneurship. It was really refreshing to read about energetic minds getting to work out their way in the business and figuring out their moral boundaries. So, it is safe to say that I liked the plot quite a bit. Especially that cliffy ending! The characters were well developed for most parts. I personally would have loved more back story on some of them, but then I am crazy about that. It will not necessarily bother other readers. And yes, there’s a bit of romance in there too – so you romance buff do not have to be completely disappointed either.

The language used in the book is simple yet better than the last few books I have read by Indian Authors. As such, it was a pleasant change, even though the bookworm in me wanted a little bit more refinement. The narrative was handled well enough. The pacing was good and kept me from putting down the book. Overall this is an entertaining book.

Review Copy received from Srishti Publishers

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